Product Manager and Senior Project Manager with 6+ years building digital products across Central America and the Caribbean. I work across the full product lifecycle — from user discovery and experimentation to delivery and optimization — spanning SaaS, healthcare, e-commerce, and digital transformation programs. Stanford-certified in project management.
Led a structured 2-year optimization program across Blue Medical's core scheduling funnel — covering heuristic evaluation, hypothesis backlog, guest checkout, and smart scheduling suggestions. Shifted booking volume from contact center to self-service digital.
View full case studyBluemeds' savings calculator had high abandonment and rage-click signals in Hotjar. I ran user discovery, built prototypes, tested with patients, and shipped a redesign matched to how chronic patients actually think about their medications. Conversion more than doubled — and the output became a clinical sales tool.
View full case studyThe CEO believed post-consultation NPS would improve if patients could speak with a doctor after their visit. I designed a lightweight controlled experiment to test this assumption before any development. The data killed the hypothesis — and revealed the real problem was operational, not clinical.
View full case studyExternal CRO evaluation of HeartStamp's AI greeting card platform across the full purchase journey. Identified friction points at each funnel stage, applied behavioral psychology principles, and built a prioritized experiment backlog across acquisition, activation, checkout, and retention.
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